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The Survey States, Netflix To Soon Outperform Broadcast TV, Cable, And YouTube In Terms Of Home Viewing

According to the latest survey performed by Cowen Inc, a financial research firm, consumers are moving away from the basic broadcast television and cable and are more linked to Netflix.

The online entertainment company has appeared as a most favorite choice among the US users. After asking around 2,500 respondents about their preference to their platform, Cowen came on this conclusion.

Netflix was the most popular, with 27% of respondents saying they mostly use streaming services. The main cable was at second with 20%, and the telecast was the third with 18%, followed by Hulu, YouTube, and Amazon Prime Video. And next was other channels such as Cinemax, Showtime, and HBO.

Researchers found that cable and television programs were even less popular among young viewers.

At least 40% of respondents aged 18–34 called Netflix the best source for viewing video content. YouTube ranked second with 17% and then the basic cable with just under 13%.

As more and more consumers are attracted to streaming services, Netflix persists to add new offerings with the shows and content.

On Tuesday, the company announced a Mexican drama Monarch, by Ventanarosa, Salma Hayek’s company, Stearns Castle, and Lemon Studios.

The original series on Mexican elites, full of corruption, scandals and violence, will put Mexican actors Irene Azuela and Juan Manuel Bernal in the spotlight. The show will begin production in the fall and will be released worldwide in 2019.

“I’m eager to get united with Netflix and work with great Mexican talent in front and beyond the camera and,” Hayek said in a statement.

The agreement is the latest step among digital companies for cooperation with top-class talent.

Amazon Studios recently announced a production deal with Nicole Kidman, Game of Thrones producer; Vince Gerardis, Director of Get Out; Jordan Peele to build up new content.

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